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INFiLED Shines at the 2024 NAB Show

07.05.2024
Infiled

INFiLED made a remarkable impression at the NAB Show in Las Vegas held in April, with their dynamic booth, showcasing an array of high-quality indoor and outdoor LED screens. The INFiLED team was on-site to demonstrate the latest technologies and innovations. The company also hosted a “Poor Things” panel, featuring notable partners from HALOSTAGE and ICT AG to discuss the production details behind the acclaimed film.

Awe-Inspiring Displays

One of the highlights of the booth was INFiLED’s cutting-edge LED display, designed for virtual production, broadcasting, and exhibitions. This setup included a curved backdrop that combined the DB1.9 and X1.9 series, utilizing CBSF technology, with an AR5.9 series ceiling screen that employed Brompton Technology’s TrueLight and Tessera G1 receiver card. The visually stunning content displayed on the curved screen was created by Render Foundry.

The CBSF technology ensures color shift-free performance, brightness uniformity, and consistent color temperature across a wide viewing angle. The AR5.9 ceiling screen, with TrueLight technology, can dynamically adjust the white light’s brightness and color temperature, allowing for realistic illumination and reflection that faithfully reproduces the original shadows and colors in images.

Another highlight was the WT0.9 screen, designed for conference rooms, clinics, and traffic control centers. This screen provides sharp images and vivid colors with a contrast ratio of 5000:1 and 15-bit grayscale. Additionally, it’s energy-efficient, with an average power consumption of just 23W per panel, making it an excellent choice for long-term use.

Extensive Product Range

Beyond the key products, INFiLED showcased demonstration tiles from the DFmk2, AR5.9, DBmk2, and Xmk2 series displays. The DB1.9 SMD and DB1.9 M2 LED panels were also on display to demonstrate the impact of CBSF technology.

Insightful “Poor Things” Panel

Tony Van Moorleghem, Director of Technology at INFiLED, hosted the “Poor Things” panel, featuring Erik Wolff, COO of ICT AG, and Adrian Weber, Virtual Production Supervisor for the film. They discussed the production process behind the movie, which earned accolades including four Oscars at the 96th Academy Awards and the Golden Lion at the 80th Venice Film Festival.

During the panel, the speakers shared that the virtual production for “Poor Things” involved over 2,400 LED panels and four custom PIXERA servers, enabling the rendering of 4K content at 10-bit/24fps. The virtual production crew built an MKIII system to eliminate facette effects, meeting the demands of cinematographer Robbie Ryan.

The stage used for filming was built by ICT AG and HALOSTAGE at Origo Studios in Budapest, Hungary, covering over 600 square meters with INFiLED DB2.6 LED walls. This massive setup boasted a resolution of 23,040 x 3,840 pixels and was used to create the surreal skies and seascapes for key scenes in the film.

Erik Wolff noted the challenges of installing the massive LED wall on a tight timeline, with only two weeks to complete the setup. To overcome this constraint, Adrian Weber and the ICT AG team used a rigging approach instead of traditional ground installation. Despite the challenges, their efforts paid off, creating the perfect size DB series screen with quick-lock systems and light panels weighing only 8.8kg each.

INFiLED & Friends

 

INFiLED’s Director of Technology, Tony Van Moorleghem, hosted engaging fireside chats with key partners, including Brompton and Disguise.

A major focus was on RGBW technology in conversation with Brompton’s Oliver Dier. They discussed how the Tessera M2 processor revolutionized LED video processing more than a decade ago with its reliability and stability. This success laid the groundwork for later innovations like the G1 receiver card, instrumental in enabling advanced color accuracy through RGBW technology.

To illustrate the impact of RGBW, Tony conducted a live demonstration. He held an orange and an orange soda can, and then switched between RGB illumination and RGBW illumination. The difference was striking—under RGB illumination, skin tones turned reddish, and the orange objects took on an unnatural hue. When RGBW was activated, skin tones looked natural, and the orange objects returned to their true color. This simple demonstration showcased the critical role RGBW technology plays in achieving accurate color representation, underscoring its value in LED video processing.

 

During the chat with Addy Ghani (VP of Virtual Production), Grigory Mindlin (General Manager of Broadcast, and David Jorba (VP of Business Development – Broadcast) from Disguise, the conversation explored the company’s evolution from its early days as D3, focusing on pixel mapping for concert tours, to its transformation into Disguise—a leader in Virtual Production. The discussion highlighted how Disguise adapted during the COVID-19 pandemic, emphasizing Virtual Production as a new focus area. The versatility of LED studios has played a crucial role in this shift, allowing for dynamic set changes, which makes them ideal for Broadcast and Virtual Production.

 

The discussion then pivoted to the benefits of LED over traditional green screens in broadcast environments, noting that LED allows presenters to interact naturally with the set, eliminating the guesswork of green screen pointing. The flexibility of LED studios also allows for a broader range of production scenarios, from news to weather to sports, all within the same environment.

Concerns about LED technology, such as lighting and camera tracking, were addressed through Disguise’s comprehensive platform, which handles video playback, color calibration, and other key functions. Disguise also supports customers with online training resources, global hands-on training, and a network of freelance experts.

 

About INFiLED

INFiLED is a high-tech enterprise specialized in developing and manufacturing cutting-edge LED video displays. INFILED’s product range covers broadcast, virtual production, advertising, transport, sports, events, command & control, corporate branding and meetings, creative applications, and much more. With facilities in 87 countries and over 300+ patents, one of the highest in the industry, INFiLED’s mission is to light up the world with a visual feast!

 

 

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