Overview
Our end client, a Portland, Oregon-based athletic brand, wanted to make a campus community space more engaging and multi-functional. We worked with their technology partner For Good & Company to install a flexible 30’ x 6’(9.1 m x 1.8 m) LED wall from our DBmk2 Series. It could be quickly and easily separated into three sections for everyday use, or brought together as one big statement wall for special events, helping to drive a real community feel.
About For Good & Company
Our client For Good & Company is BCorp certified, it’s an independent creative agency that really understands the power of community. With decades of experience and a cohort bursting with talent, it’s helped brands make impacts that matter.
The Vision: A More Villagey Village
Our end client is a forward-thinking athletic brand that emphasizes collaboration and sees itself as a global village. Its campus, home to roughly 2,000 people, has a unique “village” culture where employees regularly gather for team meetings, presentations, creative daydreaming, socials, and other diverse events.
Part of this common space is called “the intersection” and serves as a large hub, a multi-functional space with a cafe and event area and, on special occasions, becomes a great social spot to watch sports. Its purpose was to encourage employees to stay on site and to interact.
The end client wanted to upgrade the area to be more multifunctional, using LED displays to use the space to its fullest potential. The vision was clear: to create a large flexible, modular installation that could transition between daily operations and special events, while providing employees with a dynamic and visually engaging environment.
The Challenge: Strength and Speed
The challenges of designing, installing and maintaining a stunning visual display in an area where change is the only thing that doesn’t change were pretty robust, as you can imagine. For the vision to succeed, the For Good & Co and INFiLED team had to make sure that the chosen LED screen could be:
- Moved, maintained and reconfigured with minimal effort and disruption.
- Configured flexibly and easily for different content types and events.
- Deliver sharp dynamic visuals from all kinds of viewing angles and distances.