INFiLED’s RC series screen at The Harvest Festival Gala of Chinese Farmers

Overview

In September, GVT (Gravity Visual) constructed an innovative three-dimensional frame screen for the Harvest Festival Gala of Chinese Farmers, which took place in Xiantai, Hubei. This remarkable screen incorporated advanced RC series products from INFiLED, known for their outstanding quality and performance. The screen’s vivid colors and crisp visuals significantly enriched the event, elevating the atmosphere and inspiring greater stage performance creativity.

The Harvest Festival Gala of Chinese Farmers

The Chinese Farmers’ Harvest Festival Gala is an annual celebration that honors the diligence and commitment of farmers throughout the country. This autumn event majorly celebrates the abundant harvests of Chinese agriculture. It not only acknowledges the contributions of farmers but also emphasizes the vital role of agriculture in Chinese culture and society.

This year, the gala was organized by CMG (China Media Group). The stage was set up in Xiangfeng Village, in Zhanggou Town, Xiantao City, Hubei Province. This area is well-known for its abundant agricultural yield, especially in rice, fish, and shrimp, providing a fitting setting for the harvest celebration. After the recording, the program was broadcast on several channels, including CCTV-1 and CCTV-17, reaching a broad audience nationwide.

Challenges in the Project’s Visual Layout

Before the event officially began, the organizers communicated three essential requirements regarding the screen that was to be constructed by GVT. These specifications were crucial to achieving the stage’s desired visual impact and aesthetic appeal, ensuring the presentation captivated the audience.

Firstly, the organizers announced their requirement for a cubic frame screen, specifying that it must be constructed to exact specs of 3m x 3m x 3m. This specific size was chosen to create a balanced and visually striking focal point on stage, allowing for optimal visibility from various angles within the venue.

Secondly, the organizers emphasized the importance of efficiency in the setup process. They mandated that the screen installation and debugging be completed within one day. This requirement was critical not only for logistical reasons but also to ensure that the setup timeline remained on track.

Lastly, the organizers specified that the colors displayed on the screen should be vibrant and bright, contributing to a lively and engaging atmosphere. They required a high resolution of 3840 x 1920 pixels. This resolution would ensure the visuals were sharp and clear, effectively showcasing the evolving display content.

INFiLED Products in the Creative Display Solution

In response to the requirements of the event organizers, GVT has developed a high-standard display solution.

1. Based on the screen dimensions and shapes designed by the organizers, GVT selected the INFiLED RC series LED cabinets. This series allows for customized cabinet shapes. For this event, 48 LED columns were custom-made and were interconnected to form a precisely sized LED display frame measuring 3m x 3m x 3m.

2. In terms of installation, the RC series cabinet features a streamlined structure, with each LED module weighing only 0.75 kg. This lightweight design enables installation personnel to swiftly assemble the entire screen framework and install the LED modules easily. The magnetic LED modules mount smoothly and securely to the cabinet frame, resulting in a remarkably even surface upon the screen completion.

After the screen installation was completed, INFiLED technicians promptly finished the screen calibration to ensure consistent color representation across all surfaces. Additionally, the team assessed the smoothness of the signal input to facilitate a seamless display during the recording of the event.

3. In terms of visual display, the RC series screen boasts a refresh rate of 3840Hz and 14-bit grayscale, providing vivid colors and detailed images that highlight the rapid changes in the visuals. Furthermore, the screen resolution aligns with the organizers’ standards.

Why did GVT Choose INFiLED?

When asked about the decision to collaborate with INFiLED for this project, GVT CEO Hu Yuepeng cited two primary reasons.

“Firstly, we have previously worked together on the MEMOON PLAYER iQIYI variety show and the CCTV Qixi Festival Gala. Both collaborations were highly successful, with the products operating efficiently and reliably, and the technical team providing valuable assistance during the setup and usage of the screens,” Hu explained.

“Secondly, we frequently create innovative screen designs, such as the cubic frame screen for this event and the wave screen we constructed for the CCTV Qixi Gala last year. Utilizing INFiLED’s screens allows us to effectively realize these creative installations. Moreover, these screens look impressive both on-site and during television broadcasts.”

The Project’s Final Outcome

According to statistics from CSM Media Research, the 2024 “The Harvest Festival Gala of Chinese Farmers” achieved the highest ratings for special programs related to the Harvest Festival in the past five years, reaching nearly 60 million television viewers.

“The event organizers were pleased with the screen we set up because its design matched perfectly with their overall stage aesthetics. Plus, during the recording, the visuals on our screen transitioned smoothly with the stage setup,” Mr. Hu shared his thoughts on collaborating with INFiLED for this project, saying, “I think it was a successful partnership. The high-quality screens from INFiLED, combined with our experience in providing visual solutions, led to great results for this project. I hope we get another chance to work with INFiLED in the future.”