INFiLED Revolutionizes Outdoor LED Display Advertising in Qatar

In a strategic move to enhance brand visibility and engagement across Qatar, ELAN Media, a leading advertising company in the region, has partnered with INFiLED and AVT(Audio Visual Technology), a prime audio visual systems integration company in Qatar, to deploy the advanced MV Series screens at select WOQOD petrol stations. This proposal aimed to revolutionize digital out-of-home advertising, elevating WOQOD’s advertising capabilities and ensuring impactful brand presence throughout the country.

With this strong objective, INFiLED provided six MV Series LED screens with a 10.41 pixel pitch (8000 nits with Novastar Light Sensor) as the basis of this project, offering an outdoor LED display advertising solution with advanced features that ensures superior performance in the demanding conditions of outdoor environments in Qatar.

The MV Series boasts several key features that made it ideal for this high-profile project:

• High-Resolution Clarity: With a pixel pitch that delivers stunning image clarity, the MV Series ensures that advertisements are vibrant and eye-catching, even from a long distance.
• Exceptional Brightness: Designed to perform optimally in bright sunlight, these screens maintain high visibility and impact, crucial for outdoor settings like petrol stations.
• Robust Durability: Built to withstand harsh weather conditions, the MV Series screens are crafted with materials that ensure longevity and consistent performance in extreme environments.
• Energy Efficiency: These screens are engineered to consume less power, making them a sustainable choice for large-scale installations without compromising on brightness or image quality.
• Ease of Maintenance: The modular design allows for quick repairs and minimal downtime, ensuring continuous operation and minimal disruption to advertising schedules.

The entire installation sums six screens, strategically positioned in WOQOD petrol stations at:  Wholesale Market (9 meters width by 4.5 meters high), New Musherib (8 meter width by 4 meters high), Wadi Al Banat (10 meters width by 5 meters high), Al Hilal (9 meters width by 4.5 meters high), and Old Slata ( 2 screens of 4.5 meters width by  9 meters high) –enhancing WOQOD ´s consumer engagement significantly by bringing a new level of visual experience and being able to capture the attention of passersby and providing a dynamic platform for advertisers. 

Ashish Saarsar, Qatar Sales Manager, states “At INFiLED, we are inspired to partnered with ELAN Media on this groundbreaking project that is redefining outdoor LED display advertising in Qatar. Our MV  Series is specifically designed to deliver superior performance in outdoor conditions, and we are proud to see the result of this big project. This demonstrates the advanced capabilities of our technology in real-world applications, ensuring effectiveness“. 

The success of the MV Series screens in this project highlights INFiLED’s role as a key player in the global digital signage industry, capable of delivering solutions that are not only technologically advanced but also practical and effective in real-world applications. 

As the installation continues, ELAN Media plans to expand the use of INFiLED’s screens to additional WOQOD stations and other high-traffic locations across Qatar. This project is more than just a technological upgrade; it represents a paradigm shift in how digital advertising is approached and executed in Qatar, driven by INFiLED’s LED display solutions.