Transforming Sheikh Zayed Road with an Iconic LED Screen Installation
In August, INFiLED shed light on its installation of a monumental LED screen in Fairmont Dubai Skyline Hotel, along the busy Sheikh Zayed Road in Middle East.
INFiLED MV-Series (70 x 25 meters L-Shape) with a front face of 50 x 25 meters and a side face of 20 x 25 meters emerged as the ideal choice for this installation. The MV-Series offers a remarkable image quality, perfectly suited for Digital Out-of-Home (DOOH) advertising.
Fairmont Dubai Skyline Hotel is a newly launched residential project by RSG Group of Companies with an advantageous location in Sufouh Gardens. The architectural masterpiece blends art and a unique design to provide its residents with the greatest living experience. The interiors of units are being designed by award-winning interior designer Kristina Zanic, who will create a luxurious blend of warmth, elegance, and glamour, rooted in rich Middle Eastern heritage.
The journey of bringing INFiLED´s impressive display to life at the Fairmont Dubai Skyline Hotel began with a primary goal to seamlessly integrate the massive L-shaped screen into the hotel location with a need for a lightweight product that could ensure both safety and structural integrity. In addition, due to the big size of the screen, our customer preferred to have a screen which would operate without air condition.
INFiLED knew how to always act, a comprehensive planning phase involved not only technical aspects of installing the screen but also the aesthetic considerations to ensure a minimalist design. We are talking about a monumental installation, being not only one of the biggest outdoor LED screens in the entire region (spanning an impressive 1,750 square meters) but it also one of the highest numbers of pixels for an outdoor screen, totaling a staggering 16,128,000 pixels.
Samer Otaibi , INFiLED VP Middle East stated: “RSG Group invested more than a year in conducting multiple technical research to find the most capable LED Display manufacturer. Their goal was to find a supplier that could provide the highest quality technology to complement the vision of the high-end hotel’s management for this iconic location. We are pleased that INFiLED was the chosen for this project, and we take great pride in having our screens installed in this prestigious luxury 5-star hotel”.
In conclusion, the installation of the INFiLED MV-Series at the Fairmont Dubai Skyline Hotel represents a landmark achievement in the realm of digital out-of-home (DOOH) advertising and visual display technology. Positioned as an iconic and strategic DOOH screen along the busy business road in Dubai, it stands as a witness to the intersection of innovation and design.
INFiLED is an international high-tech enterprise specializing in the R&D and manufacturing of large-scale LED displays. INFiLED’s products were exported to 87 countries and applied in various fields including DOOH, live events, sports, retail, corporate, and so on. Focusing on innovation and improvement, INFiLED is striving to be the best in the LED screen industry to enlighten the world with a visual feast.