Overview
The Humboldt Carré is a well-respected conference and event centre, nestling in the heart of Berlin. It’s created a suite of sophisticated high-tech event spaces within the walls of a historic building.
For its Atrium – a 300-seater architectural beauty of a space – their AV partner Kuchem, working with the INFiLED team, designed and installed a large-scale 10×5.5m LED screen engineered from INFiLED’s EZ Series(now upgraded to EZmk2 Series), that could deliver stunning visuals for all kinds of events, without disrupting the integrity of the historic interior.
About Kuchem
Kuchem’s outstanding success as one of Germany’s most reputable AV businesses is built on more than 45 years of hard work, trust and expertise. Customer satisfaction and up-to-the-nanosecond tech is at the heart of what they do. They’re a super-safe pair of hands and trusted by big names, for instance, the organisers of COP23.
The Vision: Big Ambition, Big Screen, Historic Space
The Humboldt Carré is a conference centre that’s certainly not business as usual. Set in the heart of historic Berlin, Germany, it has a reputation as one of the most attractive and popular venues in the city. Outside, it’s all elegance and charm, with an Italianate sandstone facade that dates back to 1901. That elegance continues inside the building, with 13 event rooms, stylish with high ceilings, dark parquet and beautiful sandstone walls.
The rooms are fitted with the quality AV tech that Humboldt Carré clients have come to expect. So when it came to refit the Atrium, the centre’s impressive palace-style conference hall with, yes, a massive glass dome – the Humboldt Carré team felt ready to go large.
The team from Kuchem introduced the idea of a showstopper LED wall. Something with ambition, that would sell the space. Something big, bold and cool that would attract even more event organisers.
Flexibility was also one of the key requirements – the LED wall had to support a myriad of uses, depending on what Humboldt Carré’s clients wanted. And to match the expectation, it had to perform reliably for lots of different operators, give the highest quality visuals, and, of course, be cost effective to run.
The Challenge: Designing For a Difficult Space
The Atrium is a unique historical space with a literal glass ceiling, so it came with a set of unique challenges, and fitting a large LED wall is a tricky exercise in design. The Kuchem and INFiLED team had to consider:
- Structural sensitivity: Historic spaces often come with legal restrictions as well as limitations of load-bearing, permanent fixtures or destructive building activities like drilling. The integrity of the room architecture had to be respected. How do you fix a massive LED wall without something to fix it to?
- Variable lighting conditions: When you’re sitting in the Atrium, the walls tell you that you’re indoors, but the ceiling suggests otherwise. Natural daylight pours in from the top, risking washout, and that, together with variable artificial lighting conditions, gives any LED wall a lot to deal
- Heavy usage: That LED wall would take a beating. Its whole purpose was to draw in the bookings, so downtime wasn’t acceptable. It would need to be able to perform beautifully and reliably 24/7, 365 days a year.
- Flexibility: The more an LED wall can do, the wider the Humboldt Carré’s customer base. The 300-seat Atrium could be used for conferences, weddings and posh dinners, live events, interactive presentations – the works. It was important that the LED wall could serve as many purposes as possible.