Outdoor LED Displays Transform Huizhou Zhonghai Plaza with INFiLED

Overview

In August, INFiLED installed two outdoor LED displays at Zhonghai Plaza in Huizhou, China. These state-of-the-art digital advertising screens from our LX Series, were strategically placed—one on the shopping center’s exterior wall and the other in the busy outdoor atrium.

The screens showcase promotional videos and brand advertisements, transforming the plaza into a dynamic hub for shopping, dining, and entertainment.

The Outdoor Digital Display Plan for Huizhou Zhonghai Plaza

Situated in the vibrant Jiangbei CBD, Huizhou Zhonghai Plaza spans ~30,000 square meters, offering a mix of international brands, local boutiques, and a vibrant culinary scene.

To enhance visitor engagement, the management invested in INFiLED’s LED display solutions for shopping centers, ensuring seamless communication of promotional events and activities.

• A prominent outdoor advertising display was mounted on the exterior wall to engage pedestrians.
• Another display was placed in the central atrium to reach high foot traffic areas.

The Brief: exceptional display quality with weather-resistant design

The project required high-resolution LED screens that could deliver consistent performance under diverse conditions.

1. Exceptional Display Quality: The screens needed to maintain sharp visuals for both text and videos, ensuring clarity during daylight and at night with adjustable brightness settings.
2. Durable Construction: Built for outdoor use, the displays had to be highly resistant to dust and water, minimizing maintenance needs while ensuring longevity.

INFiLED’s Visual Solutions for the Plaza

To meet these requirements, the INFiLED team implemented its advanced LX Series LED wall in this project:

• High-Resolution LED Screens: A 129.5 m² display with 3552 x 1344 resolution was installed on the shopping center’s exterior, while a 42 m² screen with 2688 x 1024 resolution enhanced the atrium. These screens provide vibrant visuals, equipped with light sensors for optimal brightness in varying conditions.
• Durable Outdoor Displays: The IP65-rated screens are resistant to water and dust, ensuring uninterrupted performance even in harsh weather.
• Dynamic Digital Signage Features: Integrated with a cloud-based Display Monitoring System (DMS), the screens provide real-time updates on operational status, including power consumption and fault alerts, enabling efficient maintenance.

Why INFiLED Was Chosen

Huizhou Zhonghai Plaza selected INFiLED due to its reputation for delivering reliable LED display solutions for shopping centers and commercial spaces:

1. Proven Performance: With 15 years of expertise, INFiLED is a trusted provider of high-quality outdoor advertising displays used in over 87 countries.
2. Successful Projects: Previous installations, such as the Jinding Time Square and Wanda Plaza in Beijing, that have installed LED walls from our MV Series, showcased INFiLED’s ability to create impactful, durable dynamic digital signage solutions.

The Final Outcome

The LX Series screens have become a standout feature of Huizhou Zhonghai Plaza.

• The outdoor LED displays deliver vivid, engaging visuals, enhancing the plaza’s visual appeal and boosting its advertising effectiveness.
• Built for durability, these digital advertising screens have maintained flawless operation in all weather conditions, reinforcing their reliability and quality.

By integrating high-resolution LED screens and innovative features, the project has elevated the plaza’s customer experience and positioned it as a beacon of modern urban retail.